SupplyNow transforms idle assets into a real-time optimized fleet, monitored and tracked live
Manufacturers
Current: SNAP Foods, Innovation Foods
Focus: Schools, hospitals, institutional
Dedicated, healthcare-compliant cold chain
Revenue Range: $25k–$100k/mo
LTL/FTL White Glove
Current: Chefs for Hire
Fill-in, weekend, overflow optimization
Route: $45/stop, $2,100/week or $125/hr
Specialized food handling
Distributors
Current: Restaurant Depot
Flexible, scalable capacity
Home base for new markets
Support for high-volume orders
Midwest Cold Chain Coverage
Serving OH, PA, MI, IN
$4B Ohio Valley market, 12.3% CAGR Expanding to $11B serviceable addressable market (SAM) across the Midwest—with scalable platform for instant regional growth.
Fleet Tech & Growth Model
Base Margin: 39% (manufacturer contracts, fixed cost coverage)
+1 Trip/Week: +3% margin point per truck achieved through fill-in/optimized routing
Max Utilization: 55%+ margin at 50 trips/month/truck; modern platform supports smart dispatch, live sensor feeds, predictive maintenance
“Outperforming industry standard 10-15% margin—SupplyNow delivers true logistics ROI”
Leadership & Investors
Led by proven operators and backed by leading venture capital
Aaron George – CEO (Forbes 30 Under 30, GEIR Global Cleveland)
Matt Vann – Co-Founder (Owner Jolly Scholar, ex-Value Foods)
Derek Rapkin – COO (30+ yrs logistics/food)
Melissa Metts, Michael Cook – Advisors (ex-GFS & Restaurant Depot)